Austin
Texas

About Me

Hi, I’m Robyn Hatfield. I love business. I have loved business all of my life.  I loved it as a kid (when everyone else was playing house I was pla

Marketing & Sales Tools

Marketing is a BEAUTIFUL PUZZLE that we get to put together. And when you are finished, all the pieces need to be included (and actually fit together)

Sales & Marketing for Your Business

At Follow Your Arrow Marketing, I work with businesses and salespeople to help them create and implement a marketing plan that gets and keeps profita

Increase Your Productivity!

We are always looking for ways to increase our productivity and get more done.  Below are tricks I use to help me stay focused and get more done.

  1. Organize Your Day – Plan your day the day before.  This will help you focus on your top priorities and will help you get more done.
  2. Eat That Frog – In Brian Tracy’s book ‘Eat That Frog’ he talks about doing the most important things FIRST.  When you organize your day, make sure you are tackling the most important tasks first.
  3. Organize Your Area – Make sure you have all the tools you need to be successful.  Try to keep a clutter-free area if possible.
  4. Take Breaks – While this seems counterintuitive, taking regular breaks keeps you focused when you are working.  I like to take active breaks like walking outside or walking the stairs.  This 5-10 minute break allows you to get some exercise while you give your mind a break.
  5. Get Outside – I usually cover this one during my breaks.  I also (if it’s nice outside — and it often is in Austin) like to sit outside and let the sun hit me.
  6. Say No – Practice saying NO to requests.  This can be hard because we all want to be helpful.
  7. Eliminate Tasks – Sometimes we do things that really don’t need to be done by us or done at all.  Evaluate your to-do list regularly to see what you can delegate or eliminate.
  8. Automate – What can you automate?  Can you put a system in place to reduce the work?  There are so many programs out there to do this like IFTTT, marketing automation such as Marketo, InfusionSoft, Active Campaign, social media tools like Hootsuite and Buffer, and so much more.

What do you do to increase your productivity?

Sales & Marketing for Your Business

At Follow Your Arrow Marketing, I work with businesses and salespeople to help them create and implement a marketing plan that gets and keeps profitable clients! Have you ever noticed that a radio ad person tells you radio is the answer?  And a print ad person tells you it’s print?  And social media specialists, web designers, […]

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Marketing & Sales Tools

Marketing is a BEAUTIFUL PUZZLE that we get to put together. And when you are finished, all the pieces need to be included (and actually fit together). Marketing goes hand and hand with sales. And it’s important that businesses take a strategic and tactical look at this process. Below are a few pieces to this […]

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Community Involvement

Business is great.  I absolutely love it!  Part of being a good business person is being a part of and contributing to your community. I am fortunate to be involved in a few great organizations: North Tampa Chamber of Commerce I currently serve as the Marketing Director for the North Tampa Chamber of Commerce.  We […]

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About Me

meHi, I’m Robyn Hatfield. I love business. I have loved business all of my life.  I loved it as a kid (when everyone else was playing house I was playing business).  Many of my friends in college chose business as a major because they thought that was the thing to do.  Not me!  I loveddd it.  I was the kid in the front row enamored by every case study.  And I’m even more in love with business now!

I graduated cum laude with a degree in Business Management and a concentration in Accounting from Texas A&M University (home of the Fightin’ Texas Aggies).

While in school I interned with IBM in their accounting department.  It was a great introduction into the business world.  When I graduated, I immediately began working for Andersen Consulting (now Accenture Consulting) in the Financial Services Process Industry group.  At Andersen I had the opportunity to be around some of the best and brightest in consulting and Corporate America.  I helped companies such as NationsBank/Bank of America acquire and merge their information technology systems and processes.  At Andersen I learned how to quickly identify a problem, identify solutions and implement.  I later found out how valuable this was.

I have held several different positions in several different industries.  From Information Technology to Financial Advising to Financial Analysis, I have seen all facets of the business world.  I have worked for Corporate America in one of the hardest positions to attain, I have worked for small companies, and I have owned my own company in staffing and in real estate.

I have always considered myself in the marketing and sales field no matter my actual title.  I do things differently than most sales and marketing people.  My goal is to find the right solution for my client (no matter if it is with me or not).  I pride myself on always putting my clients first.

Unlike many marketing and sales professionals, I understand the BIG PICTURE in business. I understand Corporate America (not only did I work in Corporate America I was a consultant that recommended processes and procedures for Fortune 500 clients).  I understand small business struggles.  I understand what it’s like to be your own boss and worry about EVERYTHING.  I understand sales, finance, IT, HR and more.  And I put that knowledge to work for my clients!