Tampa
Florida

About Me

Hi, I’m Robyn Hatfield. I love business. I have loved business all of my life.  I loved it as a kid (when everyone else was playing house I was pla

Marketing & Sales Tools

Marketing is a BEAUTIFUL PUZZLE that we get to put together. And when you are finished, all the pieces need to be included (and actually fit together)

Sales & Marketing for Your Business

At Follow Your Arrow Marketing, I work with businesses and salespeople to help them create and implement a marketing plan that gets and keeps profita

Bait the Hook Correctly To Catch That Fish!

If you go fishing you know that you have to use the right bait to catch specific fish.  Lures are so specific they focus on size, type, speed, color and even scent.

While many people refer to sales as a hunter or a planter, I see the beautiful combination of marketing and sales to be more like fishing.

So often I see people that are trying to catch a fish with lasagna (if that fish were me, it would work).  Salespeople often figure out what they like and what is important to them to communicate, and they blast that message.  Instead, what they really need to figure out is WHAT THE PROSPECT wants.

Some questions you should ask before creating your marketing and sales message:

  1. Who is it that I want to attract?
  2. What is most important to this person?
  3. What language does this person use?
  4. What are the biggest concerns / issues facing this person right now?
  5. What does this person look like?
  6. Where does this person go (both offline and online)?

Once you have this information, you can create the best bait!

 

Sales & Marketing for Your Business

At Follow Your Arrow Marketing, I work with businesses and salespeople to help them create and implement a marketing plan that gets and keeps profitable clients! Have you ever noticed that a radio ad person tells you radio is the answer?  And a print ad person tells you it’s print?  And social media specialists, web designers, […]

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Marketing & Sales Tools

Marketing is a BEAUTIFUL PUZZLE that we get to put together. And when you are finished, all the pieces need to be included (and actually fit together). Marketing goes hand and hand with sales. And it’s important that businesses take a strategic and tactical look at this process. Below are a few pieces to this […]

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Community Involvement

Business is great.  I absolutely love it!  Part of being a good business person is being a part of and contributing to your community. I am fortunate to be involved in a few great organizations: North Tampa Chamber of Commerce I currently serve as the Marketing Director for the North Tampa Chamber of Commerce.  We […]

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About Me

meHi, I’m Robyn Hatfield. I love business. I have loved business all of my life.  I loved it as a kid (when everyone else was playing house I was playing business).  Many of my friends in college chose business as a major because they thought that was the thing to do.  Not me!  I loveddd it.  I was the kid in the front row enamored by every case study.  And I’m even more in love with business now!

I graduated cum laude with a degree in Business Management and a concentration in Accounting from Texas A&M University (home of the Fightin’ Texas Aggies).

While in school I interned with IBM in their accounting department.  It was a great introduction into the business world.  When I graduated, I immediately began working for Andersen Consulting (now Accenture Consulting) in the Financial Services Process Industry group.  At Andersen I had the opportunity to be around some of the best and brightest in consulting and Corporate America.  I helped companies such as NationsBank/Bank of America acquire and merge their information technology systems and processes.  At Andersen I learned how to quickly identify a problem, identify solutions and implement.  I later found out how valuable this was.

I have held several different positions in several different industries.  From Information Technology to Financial Advising to Financial Analysis, I have seen all facets of the business world.  I have worked for Corporate America in one of the hardest positions to attain, I have worked for small companies, and I have owned my own company in staffing and in real estate.

I have always considered myself in the marketing and sales field no matter my actual title.  I do things differently than most sales and marketing people.  My goal is to find the right solution for my client (no matter if it is with me or not).  I pride myself on always putting my clients first.

Unlike many marketing and sales professionals, I understand the BIG PICTURE in business. I understand Corporate America (not only did I work in Corporate America I was a consultant that recommended processes and procedures for Fortune 500 clients).  I understand small business struggles.  I understand what it’s like to be your own boss and worry about EVERYTHING.  I understand sales, finance, IT, HR and more.  And I put that knowledge to work for my clients!