About Me

Hi, I’m Robyn Hatfield.
I build Go-To-Market engines that actually go.

At the intersection of marketing operations, revenue strategy, and sales is where I do my best work—aligning people, platforms, and pipeline to drive revenue with precision.

I didn’t start in marketing. I started in tech—consulting at Accenture, helping Fortune 500s merge systems and untangle operational chaos. But my real obsession started in B2B sales, where I discovered something most people don’t: You don’t need to be the best closer if you’re the best at creating systems that attract, educate, and convert.

So I built my own demand engine—database, lead scoring, nurture flows, content, automation, you name it. I used email, content, and personalization at scale to warm up cold leads and guide them down the funnel. The result? I went from middle-of-the-pack to top 5 nationally in a 1,800-person sales org.

That early success laid the foundation for what I’ve done ever since:

  • Developed GTM strategy that aligns sales, marketing, and customer success

  • Led marketing operations with a RevOps mindset

  • Architected full-funnel campaigns that drive pipeline—not just vanity metrics

  • Optimized email and automation systems for efficiency and conversion

Along the way, I’ve built scalable revenue systems, coached BDR teams, implemented lifecycle models, standardized attribution frameworks, and helped fast-growing companies unlock the full power of their tech stacks.

I’m also:

  • A 2x Adobe Marketo Champion

  • A Marketo Certified Expert and Marketo Certified Solutions Architect

  • A Salesforce Certified Administrator

  • 6sense Certified

  • A former Digital Marketing Instructor at UT Austin

  • The author of the best-selling #1 ROI Focused Email Marketing Guide

My Philosophy

I don’t just “run campaigns.” I architect systems.
I don’t just “optimize emails.” I measure what moves the deal forward.
And I don’t just “align with sales.” I build revenue machines that make alignment automatic.

If your business depends on marketing to drive growth, then you need more than ideas. You need execution, structure, accountability—and a whole lot of automation.

Let’s build smarter together.

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