Hi, I’m Robyn Hatfield.
I build Go-To-Market engines that actually go.
At the intersection of marketing operations, revenue strategy, and sales is where I do my best work. I know how to get the right people in the right places, align teams, use processes and technology to drive revenue with precision.
I didn’t start in marketing. I started in tech consulting at Accenture, helping Fortune 500s merge systems and untangle operational chaos. But my real obsession started in B2B sales, where I discovered something most people don’t: You don’t need to be the best closer if you’re the best at creating systems that attract, educate, and convert.
So I built my own demand engine creating my own database, lead scoring, nurture flows, content, automation, you name it. I used email, content, and personalization at scale to warm up cold leads and guide them down the funnel. The result? I went from middle-of-the-pack to top 5 nationally in a 1,800-person sales org.
That early success laid the foundation for what I’ve done ever since:
Developed GTM strategy that aligns sales, marketing, and customer success
Led marketing operations with a RevOps mindset
Architected full-funnel campaigns that drive pipeline not just vanity metrics
Optimized email and automation systems for efficiency and conversion
Along the way, I’ve built scalable revenue systems, coached BDR teams, implemented lifecycle models, standardized attribution frameworks, and helped fast-growing companies unlock the full power of their tech stacks.
I’m also:
3x Adobe Marketo Champion
4x Marketo Certified Expert and 3x Marketo Certified Solutions Architect
4x Salesforce Certified Administrator
6sense Certified
A former Digital Marketing Instructor at UT Austin
The author of multiple books including: #1 ROI Focused Email Marketing Guide and Pipeline is the Point.
Focus on the customer. Give them what they need, when they need it, in the format that helps them move forward. That means clear messaging, intentional timing, and experiences designed around how people actually buy, not how teams are organized internally.
At the same time, stay relentlessly focused on pipeline. Every program, process, and piece of technology should answer a simple question: does this help move an opportunity forward? If it doesn’t, it gets reworked or removed.
Putting people in the best position to do their best work means removing friction. Sales knows exactly who to prioritize and why. BDRs receive accounts that are warmed, informed, and ready for a real conversation. Marketing operates with clean data, clear ownership, and measurable impact. Customer success sees the full customer journey and can reinforce value at the right moments instead of reacting too late.
Systems do the heavy lifting. Routing is clear. Lifecycle stages are defined. Automation supports humans instead of slowing them down. Alignment stops being a meeting and becomes the natural outcome of well designed processes.
That’s how alignment happens. And that’s how growth actually sticks.
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