What is the Opportunity Influence Analyzer in Marketo? One of my favorite reporting tools in Marketo is the Opportunity Influence…
Let's say you have a fairly new Marketo instance or an instance that doesn't have everything built out. You're new.…
Ok, so you are creating nurture programs for your company in Marketo. You have created the engagement program. When you…
Ok, so you are knee-deep in Marketo. And you have a field, and you're trying to figure out if what…
Marketo has this crazy cool filter function that allows you to quickly filter for types of programs, campaigns, etc. This…
The latest Apple iOS update (#15) that rolled out in September 2021 will include new privacy options that allow users…
Apple’s Safari browser and Netscape’s Firefox browser have already abandoned the use of “cookies,” but those browsers represent only a…
I was asked recently to show someone how to update statuses in Marketo. First, go to the admin tab. Once…
What are Marketo tokens? A token is a variable that can be used in Marketo smart campaign flow steps, emails,…
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