Helping Marketers Turn Data into Revenue—Without the Fluff.

Robyn Hatfield | Author, Speaker, GTM Leader

I’m Robyn Hatfield—Marketing Operations leader, best-selling author, and 2x Marketo Champion, 3x Marketo Expert, 2x Marketo Solutions Architect, 4x Salesforce Admin, 6sense Certified Marketer. With 15+ years in the trenches, I’ve helped B2B companies scale smarter through clean data, strategic automation, and campaigns that actually convert. Whether it’s optimizing your tech stack or aligning GTM teams, I turn marketing chaos into revenue clarity.

I’m the kind of marketer who can explain Salesforce attribution, build Marketo programs in my sleep, and still make time to coach a BDR team to crush pipeline goals. I’ve led Ops for high-growth SaaS companies, taught digital marketing at UT, and wrote the best-selling ROI Focused Email Marketing Guide. If it touches marketing revenue, I’ve optimized it.