Helping Marketers Turn Data into Revenue—Without the Fluff.

Robyn Hatfield | Author, Speaker, GTM Leader

I’m Robyn Hatfield—Marketing Operations leader, best-selling author, and 2x Marketo Champion, 3x Marketo Expert, 2x Marketo Solutions Architect, 4x Salesforce Admin, 6sense Certified Marketer. With 15+ years in the trenches, I’ve helped B2B companies scale smarter through clean data, strategic automation, and campaigns that actually convert. Whether it’s optimizing your tech stack or aligning GTM teams, I turn marketing chaos into revenue clarity.

I’m a revenue-focused marketer with deep roots in Marketing and Sales Operations. I’ve built attribution models in Salesforce, automated complex Marketo programs, and led BDR teams to exceed pipeline goals. My background includes leading Ops at high-growth SaaS companies, teaching digital marketing at UT, and writing a best-selling guide on ROI-driven email marketing. If it impacts revenue, I’ve probably built it, scaled it, or fixed it.