Marketo’s Opportunity Influence Analyzer
What is the Opportunity Influence Analyzer in Marketo? One of my favorite reporting tools in Marketo is the Opportunity Influence Analyzer. This amazingly cool analytics tool allows you show interactions of people associated with an account that has opportunities. This tool allows you to tell the story of an opportunity. How Do I Create an […]
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Marketo | How to Use the Import Program Function
Let’s say you have a fairly new Marketo instance or an instance that doesn’t have everything built out. You’re new. You have limited resources like most Marketing Operations teams. What can you do? You can hire a Marketo consultant. If you have the funds to do it, it’s always a good idea. Consultants can clean […]
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Your Marketo Nurture Program Isn’t Running: How to Troubleshoot
Ok, so you are creating nurture programs for your company in Marketo. You have created the engagement program. When you go back to check on it, it hasn’t run. What’s going on? How do you troubleshoot? Below are a few quick steps to check to troubleshoot the issue. Is the program on? This seems like […]
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How Do I Find What Campaigns Are Using a Field in Marketo?
Ok, so you are knee-deep in Marketo. And you have a field, and you’re trying to figure out if what programs or campaigns are using it. How do you find out? First…you have to have Admin access! Go to the Admin section. Then you will click on Field Management Once you are in Field Management, […]
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Marketo Filter Function
Marketo has this crazy cool filter function that allows you to quickly filter for types of programs, campaigns, etc. This can save you time and frustration if you want to search for something and you know the type of program or asset it is. Looking for a list? Click on lists and BAMMM you get […]
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New iOS update will change email marketing rules
The latest Apple iOS update (#15) that rolled out in September 2021 will include new privacy options that allow users to shield their data—creating a new headache for email marketers who rely on that data to keep their advertising targeted and specific. An estimated 30 to 50 percent of your email list uses an Apple […]
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Marketing in a world without cookies
Apple’s Safari browser and Netscape’s Firefox browser have already abandoned the use of “cookies,” but those browsers represent only a small share of internet users. Now Google has announced that it plans to stop using cookies on its Chrome browser, and doesn’t plan to replace the cookie system with an alternative way to track customers. […]
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Update Statuses in Marketo
I was asked recently to show someone how to update statuses in Marketo. First, go to the admin tab. Once you’re in Admin, go to Tags. Click on the plus (+) sign next to Channel. Find the channel. You can make a change to the statuses or add a status. You can also update the […]
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Are you looking for Marketo tokens?
What are Marketo tokens? A token is a variable that can be used in Marketo smart campaign flow steps, emails, landing pages, snippets, and web campaigns. Download our list of Marketo tokens.
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