Pipeline is the Point: Turning B2B SaaS Data into Revenue
Turning B2B SaaS Data into Revenue
eams track everything they can, report what is easy to pull, and still struggle to explain why results do not line up with revenue. Dashboards multiply, meetings fill up, and the same uncomfortable question keeps coming back: is this working.
Pipeline Is the Point is a practical, no-nonsense guide to turning marketing and revenue data into clarity, alignment, and predictable growth. It starts from a simple premise. Marketing data only matters if it helps you generate pipeline, improve it, and predict the revenue it becomes.
This book walks through how to design metrics that support real decisions across the entire funnel. You will learn how to evaluate top of funnel direction without confusing it for success, diagnose middle of funnel friction, and use bottom of funnel metrics to assess whether your story is believable in the market. It shows how different teams need different truths, how to build dashboards that stand on their own, and how to operationalize metrics so they drive action instead of debate.
Pipeline Is the Point is written for marketing and revenue leaders, operations teams, sales leadership, and executives who want fewer dashboards and better decisions. It includes practical worksheets, role-based dashboard blueprints, real case studies, and insights from experienced leaders who share the reports they trust to run their businesses.
Superstition in Her Hands: Old Wives’ Tales, Witchcraft, and the Secrets of Women’s Medicine
For most of American history, women were the primary healers of their families and communities. Long before hospitals, OB-GYNs, or prenatal vitamins, women knew how to soothe menstrual pain, ease childbirth, manage postpartum recovery, treat infections, and nurse their households through illness with nothing but plants, boiling water, intuition, and inherited wisdom. They learned by watching their mothers and grandmothers. They learned by listening to elders. They learned by experimenting quietly and observing carefully, because women did not have the luxury of failing twice.
And yet, for centuries, much of women’s knowledge was dismissed as superstition.
#1 ROI Focused Email Marketing Guide
Get the most out of your email marketing campaigns and get the highest return on investment (ROI). The author takes you through every step of the setup process, helps you understand what you need to test, gives tips and tricks to optimize your campaigns, and gives you real-life examples of how to put this into practice.
