59% of B2B marketers say email is their most effective channel in terms of revenue generation (Wordstream).
For every $1 spent in email marketing, the return is $44.
Email marketing works and it works well!
You have probably heard this a million times. But all businesses need to build a list. And data capture pages (landing pages that capture name, email and sometimes phone numbers) are essential in helping you build a list. You then need to continue to communicate to that list.
Email marketing and marketing automation tools are everywhere now. What used to be about 20 great products now is over 1,000. I have used different email marketing tools for different companies. Depending on the budget, the size of the list, and the desire for automation, different email products are better than others.