How to Maintain Data Integrity in Your Marketo Database

1 year ago

The Cringe-Worthy Question Ask any Marketing Ops, Sales Ops, or Biz Ops person: "How clean is your data in your…

Marketo Forms: Customizing Your User’s Experience

1 year ago

Marketo Forms Marketo forms allow you to customize the journey of your users. First, you can choose what fields you…

Marketo’s Opportunity Influence Analyzer

2 years ago

What is the Opportunity Influence Analyzer in Marketo? One of my favorite reporting tools in Marketo is the Opportunity Influence…

Marketo | How to Use the Import Program Function

3 years ago

Let's say you have a fairly new Marketo instance or an instance that doesn't have everything built out. You're new.…

Your Marketo Nurture Program Isn’t Running: How to Troubleshoot

4 years ago

Ok, so you are creating nurture programs for your company in Marketo. You have created the engagement program. When you…

How Do I Find What Campaigns Are Using a Field in Marketo?

4 years ago

Ok, so you are knee-deep in Marketo. And you have a field, and you're trying to figure out if what…

Marketo Filter Function

4 years ago

Marketo has this crazy cool filter function that allows you to quickly filter for types of programs, campaigns, etc. This…

New iOS update will change email marketing rules

4 years ago

The latest Apple iOS update (#15) that rolled out in September 2021 will include new privacy options that allow users…

Marketing in a world without cookies

4 years ago

Apple’s Safari browser and Netscape’s Firefox browser have already abandoned the use of “cookies,” but those browsers represent only a…

Update Statuses in Marketo

4 years ago

I was asked recently to show someone how to update statuses in Marketo. First, go to the admin tab. Once…

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