Marketing Operations isn’t for the faint of heart. One day, you’re fixing a Marketo-Salesforce sync issue; the next, you’re explaining…
One of the best pieces of advice I ever received during my days as a full-cycle salesperson came from a…
The Cringe-Worthy Question Ask any Marketing Ops, Sales Ops, or Biz Ops person: "How clean is your data in your…
Marketo Forms Marketo forms allow you to customize the journey of your users. First, you can choose what fields you…
What is the Opportunity Influence Analyzer in Marketo? One of my favorite reporting tools in Marketo is the Opportunity Influence…
Let's say you have a fairly new Marketo instance or an instance that doesn't have everything built out. You're new.…
Ok, so you are creating nurture programs for your company in Marketo. You have created the engagement program. When you…
Ok, so you are knee-deep in Marketo. And you have a field, and you're trying to figure out if what…
Marketo has this crazy cool filter function that allows you to quickly filter for types of programs, campaigns, etc. This…
The latest Apple iOS update (#15) that rolled out in September 2021 will include new privacy options that allow users…
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