Marketing Operations isn’t for the faint of heart. One day, you’re fixing a Marketo-Salesforce sync issue; the next, you’re explaining (again) why attribution isn’t just “this lead came from LinkedIn.” It’s a constant balancing act between strategy, technology, data, and cross-functional collaboration.
To stay ahead, you need resources that actually provide value—ones that go beyond generic best practices and give you actionable insights. Here are some of my go-to sources for keeping up with Marketing Ops and RevOps trends, challenges, and solutions.
If Marketo is your world, this newsletter needs to be in your inbox. It delivers deep dives into Marketo best practices, practical insights, and troubleshooting strategies. Darshil Shah, the author, understands the nuances of marketing automation and shares knowledge that’s immediately useful. If you’re not following him yet, you should be.
Subscribe to Purple Me Up
Sara McNamara breaks down complex Marketing Ops topics in a way that just makes sense. Whether you’re looking for insights on strategy, execution, or RevOps leadership, she’s consistently delivering high-value content. Plus, she’s one of the most engaging voices in the space, regularly dropping must-read posts on LinkedIn.
Check it out here
If you live at the intersection of marketing, sales, and revenue, Jeff Ignacio’s RevEngine is a must-follow. It covers everything from RevOps strategy to pipeline efficiency, providing insights from someone who actually knows what they’re talking about.
Subscribe to RevEngine
This one isn’t strictly Marketing Ops, but it’s packed with smart takes, insightful interviews, and a bit of humor. It balances education with entertainment, making it one of the more enjoyable newsletters in the marketing world.
Check it out here
Sometimes, the best insights don’t come from newsletters or blogs but from real-time conversations with other professionals in the trenches. These two Slack communities are gold mines for learning, troubleshooting, and networking with other Marketing and RevOps professionals.
If you work in Marketing Ops, this is a must-join community. Ask a question, and you’ll get responses from some of the most knowledgeable people in the space. Whether you’re troubleshooting a Marketo issue, optimizing your lead scoring model, or debating attribution strategies, this group has answers. I’ve personally posted some of the most random questions here, and someone always jumps in with a brilliant solution.
Join MO Pros Slack
A solid space for discussions around marketing operations, technology, and process optimization. MarketingOps.com also hosts one of the top in-person conferences (so I hear—I haven’t been yet), and they regularly run high-quality webinars. If you’re serious about sharpening your skills and expanding your network, this is a great place to start.
Join the community here
There’s no shortage of great content out there, and I’m sure I’m missing some must-follow resources. What are your go-to newsletters, blogs, podcasts, or communities for staying ahead in Marketing Ops and RevOps? Drop them in the comments—I’m always looking for more!
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