Quick Wins in Marketo: Big Impact, Small Effort!
We all know Marketo’s power lies in its ability to deliver highly customized solutions. But let’s be real—sometimes that power can feel overwhelming or time-consuming. What if you could make a significant impact with just a few small, simple tweaks?
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Salesforce Dashboards for Data Cleanliness: It Ain’t Gonna Clean Itself
Remember in the last blog when we cringed at bad data in Marketo? Well, buckle up because Salesforce is no different. Your CRM might look shiny on the outside, but if your data’s trash, so are your reports. And guess what? It’s on you to fix it. But fear not—I’ve got the tools and dashboards […]
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How to Maintain Data Integrity in Your Marketo Database
The Cringe-Worthy Question Ask any Marketing Ops, Sales Ops, or Biz Ops person: “How clean is your data in your database?” This question often triggers a cringe. We all want clean data, and we set up our systems to achieve it. However, bad data is like bacteria—it’s everywhere. In this blog, I will share systems […]
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Marketo’s Opportunity Influence Analyzer
What is the Opportunity Influence Analyzer in Marketo? One of my favorite reporting tools in Marketo is the Opportunity Influence Analyzer. This amazingly cool analytics tool allows you show interactions of people associated with an account that has opportunities. This tool allows you to tell the story of an opportunity. How Do I Create an […]
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Marketo | How to Use the Import Program Function
Let’s say you have a fairly new Marketo instance or an instance that doesn’t have everything built out. You’re new. You have limited resources like most Marketing Operations teams. What can you do? You can hire a Marketo consultant. If you have the funds to do it, it’s always a good idea. Consultants can clean […]
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Holy Zoomin’ Fun!
Okay, we’re all at home. We’re all on Zoom calls (or whatever calls you’re on these days). Why not have some fun? Your background sucks! Let’s be honest. Your pile of laundry, unmade bed, disheveled living area is not what you want to put out to the world. You can blur it (which I did […]
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