Marketo’s Opportunity Influence Analyzer
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- Jun, 01, 2023
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What is the Opportunity Influence Analyzer in Marketo? One of my favorite reporting tools in Marketo is the Opportunity Influence Analyzer. This amazingly cool analytics tool allows you show interactions of people associated with an account that has opportunities. This tool allows you to tell the story of an opportunity. How Do I Create an […]
Read MoreMarketo | How to Use the Import Program Function
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- Apr, 07, 2023
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Let’s say you have a fairly new Marketo instance or an instance that doesn’t have everything built out. You’re new. You have limited resources like most Marketing Operations teams. What can you do? You can hire a Marketo consultant. If you have the funds to do it, it’s always a good idea. Consultants can clean […]
Read MoreWhat is an AB Split Test in Email Marketing?
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- May, 15, 2020
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EMAIL MARKETING: Using Web Analytics & Other Analytics to Optimize Your Email Marketing
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- May, 06, 2020
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What Are Good Email Marketing Metrics?
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- Apr, 29, 2020
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What’s the Difference Between a Cold Email & SPAM?
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- Apr, 21, 2020
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Holy Zoomin’ Fun!
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- Apr, 21, 2020
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Okay, we’re all at home. We’re all on Zoom calls (or whatever calls you’re on these days). Why not have some fun? Your background sucks! Let’s be honest. Your pile of laundry, unmade bed, disheveled living area is not what you want to put out to the world. You can blur it (which I did […]
Read MoreEMAIL MARKETING: What’s the Difference Between a Hard Bounce & a Soft Bounce?
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- Apr, 17, 2020
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What Are Best Practices for Email Subject Lines?
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- Apr, 11, 2020
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EMAIL MARKETING | How to Increase Email Click Through Rate (CTR)
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- Apr, 08, 2020
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