Marketo’s Opportunity Influence Analyzer

What is the Opportunity Influence Analyzer in Marketo? One of my favorite reporting tools in Marketo is the Opportunity Influence Analyzer. This amazingly cool analytics tool allows you show interactions of people associated with an account that has opportunities. This tool allows you to tell the story of an opportunity. How Do I Create an […]

Robot automation graphic with 'how to use marketos import program' in text

Marketo | How to Use the Import Program Function

Let’s say you have a fairly new Marketo instance or an instance that doesn’t have everything built out. You’re new. You have limited resources like most Marketing Operations teams. What can you do? You can hire a Marketo consultant. If you have the funds to do it, it’s always a good idea. Consultants can clean […]

What is an AB Split Test in Email Marketing?

Comments Off on What is an AB Split Test in Email Marketing?
May, 15, 2020
admin
Uncategorized

EMAIL MARKETING: Using Web Analytics & Other Analytics to Optimize Your Email Marketing

Comments Off on EMAIL MARKETING: Using Web Analytics & Other Analytics to Optimize Your Email Marketing
May, 06, 2020
admin
Uncategorized

What Are Good Email Marketing Metrics?

Comments Off on What Are Good Email Marketing Metrics?
Apr, 29, 2020
admin
Uncategorized

What’s the Difference Between a Cold Email & SPAM?

Comments Off on What’s the Difference Between a Cold Email & SPAM?
Apr, 21, 2020
admin
Uncategorized

Holy Zoomin’ Fun!

Comments Off on Holy Zoomin’ Fun!
Apr, 21, 2020
admin
Uncategorized

Okay, we’re all at home. We’re all on Zoom calls (or whatever calls you’re on these days). Why not have some fun? Your background sucks! Let’s be honest. Your pile of laundry, unmade bed, disheveled living area is not what you want to put out to the world. You can blur it (which I did […]