A token is a variable that can be used in Marketo smart campaign flow steps, emails, landing pages, snippets, and web campaigns.
Most Business Development teams focus on inbound leads with a sprinkle of outbound responding to…
If your email metrics look too good to be true they probably are. Marketing teams…
Marketing Operations people love complexity. I am guilty of it too. We build elaborate workflows,…
Keeping up with Marketing Operations (MOPs) and Revenue Operations (RevOps) is like running on a…
We always say that Marketing (usually our Digital team) provides "air cover" for our BDR…
A good BDR cadence is not a one-size-fits-all template. It is a strategic sequence that…
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