A token is a variable that can be used in Marketo smart campaign flow steps, emails, landing pages, snippets, and web campaigns.
Marketing Operations people love to overcomplicate things. I say this as someone fully guilty of…
Most operational problems don’t start with bad strategy. They start with clutter that slowly turns…
Modern GTM teams are swimming in software. AI this. Intent that. Optimization everywhere. The problem…
Most Business Development teams focus on inbound leads with a sprinkle of outbound responding to…
If your email metrics look too good to be true they probably are. Marketing teams…
Marketing Operations people love complexity. I am guilty of it too. We build elaborate workflows,…
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