A token is a variable that can be used in Marketo smart campaign flow steps, emails, landing pages, snippets, and web campaigns.
Marketing Operations people love complexity. I am guilty of it too. We build elaborate workflows,…
Keeping up with Marketing Operations (MOPs) and Revenue Operations (RevOps) is like running on a…
We always say that Marketing (usually our Digital team) provides "air cover" for our BDR…
A good BDR cadence is not a one-size-fits-all template. It is a strategic sequence that…
Marketing can spark interest, but if BDRs miss the mark in follow-up, the spark fizzles…
Starting a new Marketing Operations role? Your tech stack might look shiny. But, if the…
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