How to Maintain Data Integrity in Your Marketo Database
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- Jul, 04, 2024
- admin
- Data, marketing automation, Marketo, Uncategorized
The Cringe-Worthy Question Ask any Marketing Ops, Sales Ops, or Biz Ops person: “How clean is your data in your database?” This question often triggers a cringe. We all want clean data, and we set up our systems to achieve it. However, bad data is like bacteria—it’s everywhere. In this blog, I will share systems […]
Read MoreMarketo Forms: Customizing Your User’s Experience
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- Jun, 25, 2024
- admin
- marketing automation, Marketo, my-thoughts
Marketo Forms Marketo forms allow you to customize the journey of your users. First, you can choose what fields you are going to show. In the example below, I show how you can use hidden fields. On the right side you will see that form prefill is enabled for the Is Customer? field. This means […]
Read MoreHow Do I Find What Campaigns Are Using a Field in Marketo?
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- Nov, 06, 2021
- admin
- marketing automation, Marketo
Ok, so you are knee-deep in Marketo. And you have a field, and you’re trying to figure out if what programs or campaigns are using it. How do you find out? First…you have to have Admin access! Go to the Admin section. Then you will click on Field Management Once you are in Field Management, […]
Read MoreMarketo Filter Function
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- Nov, 03, 2021
- admin
- marketing automation, Marketo
Marketo has this crazy cool filter function that allows you to quickly filter for types of programs, campaigns, etc. This can save you time and frustration if you want to search for something and you know the type of program or asset it is. Looking for a list? Click on lists and BAMMM you get […]
Read MoreUpdate Statuses in Marketo
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- Sep, 07, 2021
- admin
- marketing automation, Marketo
I was asked recently to show someone how to update statuses in Marketo. First, go to the admin tab. Once you’re in Admin, go to Tags. Click on the plus (+) sign next to Channel. Find the channel. You can make a change to the statuses or add a status. You can also update the […]
Read MoreWhat is Dynamic Content & Why Do You Need It?
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- Jul, 23, 2019
- admin
- Email marketing, marketing automation, Uncategorized
Dynamic content is content that changes depending on the recipient. Most companies and email marketers use the basics like name and/or company. You choose a token to insert their name and/or company in the subject line or in the body of the email. [On a side note: THIS STILL WORKS! Everyone knows we have the […]
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