For years, the biggest bottleneck in Marketing Operations hasn’t been building campaigns. It’s making sure they’re right before they launch. Every experienced Marketo administrator has been there. You review the program one more time. You double check the subject line. You verify the sender information. You test links. You confirm tokens resolved correctly. You compare […]
Marketing Operations people love to overcomplicate things. I say this as someone fully guilty of it. We love complex workflows, intricate scoring models, and automation that can theoretically handle every edge case under the sun. If it needs a flowchart and a legend, we’re intrigued. Complexity feels sophisticated. It looks impressive in screenshots. It gives […]
Most operational problems don’t start with bad strategy. They start with clutter that slowly turns into confusion.