How to Maintain Data Integrity in Your Marketo Database
The Cringe-Worthy Question Ask any Marketing Ops, Sales Ops, or Biz Ops person: “How clean is your data in your database?” This question often triggers a cringe. We all want clean data, and we set up our systems to achieve it. However, bad data is like bacteria—it’s everywhere. In this blog, I will share systems […]
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Marketo Forms: Customizing Your User’s Experience
Marketo Forms Marketo forms allow you to customize the journey of your users. First, you can choose what fields you are going to show. In the example below, I show how you can use hidden fields. On the right side you will see that form prefill is enabled for the Is Customer? field. This means […]
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Your Marketo Nurture Program Isn’t Running: How to Troubleshoot
Ok, so you are creating nurture programs for your company in Marketo. You have created the engagement program. When you go back to check on it, it hasn’t run. What’s going on? How do you troubleshoot? Below are a few quick steps to check to troubleshoot the issue. Is the program on? This seems like […]
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How Do I Find What Campaigns Are Using a Field in Marketo?
Ok, so you are knee-deep in Marketo. And you have a field, and you’re trying to figure out if what programs or campaigns are using it. How do you find out? First…you have to have Admin access! Go to the Admin section. Then you will click on Field Management Once you are in Field Management, […]
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Marketo Filter Function
Marketo has this crazy cool filter function that allows you to quickly filter for types of programs, campaigns, etc. This can save you time and frustration if you want to search for something and you know the type of program or asset it is. Looking for a list? Click on lists and BAMMM you get […]
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Update Statuses in Marketo
I was asked recently to show someone how to update statuses in Marketo. First, go to the admin tab. Once you’re in Admin, go to Tags. Click on the plus (+) sign next to Channel. Find the channel. You can make a change to the statuses or add a status. You can also update the […]
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Are you looking for Marketo tokens?
What are Marketo tokens? A token is a variable that can be used in Marketo smart campaign flow steps, emails, landing pages, snippets, and web campaigns. Download our list of Marketo tokens.
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