A good BDR cadence is not a one-size-fits-all template. It is a strategic sequence that aligns to intent signals, campaign context and persona. Improving BDR cadences or sequences by a few percentage points can make a huge impact on your revenue generation!
Let’s say a lead attended your webinar on pain points your product solves. Your cadence should kick off within 24 hours. Start with a personalized email that references the webinar and the specific topic. Follow with a LinkedIn connection request and a short message. Then layer in a call referencing the key takeaway from the session.
Spacing matters. A good rule of thumb is this: Day 1 email. Day 3 LinkedIn. Day 6 call. If no response, a follow-up email on Day 13 referencing a related asset. By Day 21, if still cold, send a final note offering a demo webinar or something else that is more bottom of funnel (without the high commitment). But it’s important to remember every audience is different. Maybe it works better with your audience to send the LinkedIn note first or maybe call. But spread out the touches!
Great cadences are:
- Timely
- Relevant
- Persona-specific
- Multi-channel
BDRs should know what the lead engaged with, what the CTA was, and how to build off that momentum. Don’t ignore the campaign and context. Something drove that person to engage, and you need to hone in on that!