One of the biggest problems I see with small business owners is the lack of consistency in marketing. And there are many reasons for this including: Lack of time Lack of financial resources Incorrect expectations on timeframe and results Lack of systems Lack of Time – Business owners are often playing many different roles and […]
Marketing has changed. Traditional marketing still has its place and is still valuable. But social media changed the playing field. Social media allowed smaller, more innovative companies to compete with industry giants with 10x the marketing budget. Social media also gives a voice to the individual like never before. An individual writing a review, showing […]