Category: Uncategorized

I hear people all the time tell me they don’t know how effective their marketing is.  And they use all types of tactics and strategies to generate clients. But they don’t track closely and they don’t analyze and compare once they have the data. One of the best ways to compare different marketing tactics / […]

One of the biggest problems I see with small business owners is the lack of consistency in marketing.  And there are many reasons for this including: Lack of time Lack of financial resources Incorrect expectations on timeframe and results Lack of systems Lack of Time – Business owners are often playing many different roles and […]

Marketing has changed.  Traditional marketing still has its place and is still valuable.  But social media changed the playing field.  Social media allowed smaller, more innovative companies to compete with industry giants with 10x the marketing budget. Social media also gives a voice to the individual like never before.  An individual writing a review, showing […]