If you go fishing you know that you have to use the right bait to catch specific fish. Lures are so specific they focus on size, type, speed, color and even scent. While many people refer to sales as a hunter or a planter, I see the beautiful combination of marketing and sales to be […]
Category: Uncategorized
I am a Generation Xer. I remember hearing all about my generation (and the gross generalizations) when I started in the workplace. I remember thinking “If they think I’m exactly like the person to the left and right of me, they are idiots.” Now all we hear these days are: Millennials are lazy. Millennials don’t […]
Categories
Think & Grow Rich
One of the best books I have read on success is Think & Grow Rich by Napoleon Hill. Here’s a free copy for you to download:
Categories
How to Attract Your Tribe!
Attract Your Ideal Client and Create Your Tribe! So who is your ideal client? If you could clone one of your clients (a client that you give a ton of value to, you love working with, and they are very profitable for your business), who are they? What do they look like? Specific question, right? […]
Twitter is one of my favorite applications. Maybe because I love brevity. Maybe it’s because it’s so fast moving. Or maybe it’s because Twitter really is all about interacting with other people. Twitter is a micro-blogging site that allows you to post (or tweet) up to 140 characters. With this limitation, you really have to […]
One of the biggest problems I see with small business owners is the lack of consistency in marketing. And there are many reasons for this including: Lack of time Lack of financial resources Incorrect expectations on timeframe and results Lack of systems Lack of Time – Business owners are often playing many different roles and […]
I hear people all the time tell me they don’t know how effective their marketing is. And they use all types of tactics and strategies to generate clients. But they don’t track closely and they don’t analyze and compare once they have the data. One of the best ways to compare different marketing tactics / […]
Categories
Marketing Has to Be CONSISTENT!
One of the biggest problems I see with small business owners is the lack of consistency in marketing. And there are many reasons for this including: Lack of time Lack of financial resources Incorrect expectations on timeframe and results Lack of systems Lack of Time – Business owners are often playing many different roles and […]
Categories
Marketing Is About LISTENING!
Marketing has changed. Traditional marketing still has its place and is still valuable. But social media changed the playing field. Social media allowed smaller, more innovative companies to compete with industry giants with 10x the marketing budget. Social media also gives a voice to the individual like never before. An individual writing a review, showing […]