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Questions to Ask Before Automating a Task

Recent Posts

I told ChatGPT Tell Me What It Has Learned About Me

I've been using ChatGPT for about 2 years now, and I use several other AI…

3 weeks ago

New Adobe Marketo AI Features: Validate Programs (QA)

For years, the biggest bottleneck in Marketing Operations hasn't been building campaigns. It's making sure…

3 months ago

Pipeline Velocity > Lead Volume

Most marketing teams try to grow pipeline the same way people try to heat a…

7 months ago

Marketing Ops Loves Complexity. Revenue Does Not.

Marketing Operations people love to overcomplicate things. I say this as someone fully guilty of…

8 months ago

Start the Year Off Right With Squeaky Clean Data

Most operational problems don’t start with bad strategy. They start with clutter that slowly turns…

9 months ago

Marketo Can Do More Than You Think

Modern GTM teams are swimming in software. AI this. Intent that. Optimization everywhere. The problem…

9 months ago

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