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Marketing automation is now used in all types and sizes of businesses. Years ago, you could count on one hand the number of tools available. Now, there are hundreds of marketing automation platforms and tools. What you need and what is important to you will drive which platform is the best for you. My 2 […]
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Email Checklist
Email is a powerful tool. Email is one of the most powerful marketing tools you have. It has the highest return on investment (ROI).We wanted to help you create the best email for your business. Below is our email checklist. From name, from email address, reply to email address – This is important. While not […]
Dynamic content is content that changes depending on the recipient. Most companies and email marketers use the basics like name and/or company. You choose a token to insert their name and/or company in the subject line or in the body of the email. [On a side note: THIS STILL WORKS! Everyone knows we have the […]
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Ready to Be an Author?
Writing a book in the past was an arduous process. It required not only the writing skills but the ability to get into a major publisher’s office. Often it required you to be referred into the office. Nowadays you can self-publish with no upfront costs. You don’t have to purchase 1,000 copies and hope the […]
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