Writing a book in the past was an arduous process. It required not only the writing skills but the ability to get into a major publisher’s office. Often it required you to be referred into the office. Nowadays you can self-publish with no upfront costs. You don’t have to purchase 1,000 copies and hope the […]
Email marketing is effective. According to different studies, the ROI ranges from 350-3800%. That ROI is amazing, but it doesn’t even tell the entire picture. Email marketing can make every part of your marketing and sales campaign MORE effective. Email adds to your telemarketing campaign. Email can make a failed direct mail campaign a complete […]
Below are best practices for emails. The best way to determine what works for your company and your list is to test. Consider testing every part of your email (and update based on the data). Subject Lines Personalize – Use the recipient’s name or location Quality – Be descriptive, use teasers, use questions Shorter – […]
We are always looking for ways to increase our productivity and get more done. Below are tricks I use to help me stay focused and get more done. Organize Your Day – Plan your day the day before. This will help you focus on your top priorities and will help you get more done. Eat […]
You have probably heard people talk about Marketing Automation. But do you know what it is? What is Marketing Automation? Marketing automation is the software and technology designed for companies and organizations to effectively market on multiple channels and automate certain tasks. What tools do you need to set up marketing automation for your company? The main […]