Email is a powerful tool. Email is one of the most powerful marketing tools you have. It has the highest return on investment (ROI).We wanted to help you create the best email for your business. Below is our email checklist. From name, from email address, reply to email address – This is important. While not […]
Dynamic content is content that changes depending on the recipient. Most companies and email marketers use the basics like name and/or company. You choose a token to insert their name and/or company in the subject line or in the body of the email. [On a side note: THIS STILL WORKS! Everyone knows we have the […]
Writing a book in the past was an arduous process. It required not only the writing skills but the ability to get into a major publisher’s office. Often it required you to be referred into the office. Nowadays you can self-publish with no upfront costs. You don’t have to purchase 1,000 copies and hope the […]
Email marketing is effective. According to different studies, the ROI ranges from 350-3800%. That ROI is amazing, but it doesn’t even tell the entire picture. Email marketing can make every part of your marketing and sales campaign MORE effective. Email adds to your telemarketing campaign. Email can make a failed direct mail campaign a complete […]
Below are best practices for emails. The best way to determine what works for your company and your list is to test. Consider testing every part of your email (and update based on the data). Subject Lines Personalize – Use the recipient’s name or location Quality – Be descriptive, use teasers, use questions Shorter – […]