Dynamic content is content that changes depending on the recipient. Most companies and email marketers use the basics like name and/or company. You choose a token to insert their name and/or company in the subject line or in the body of the email. [On a side note: THIS STILL WORKS! Everyone knows we have the […]
Category: Uncategorized
Categories
Ready to Be an Author?
Writing a book in the past was an arduous process. It required not only the writing skills but the ability to get into a major publisher’s office. Often it required you to be referred into the office. Nowadays you can self-publish with no upfront costs. You don’t have to purchase 1,000 copies and hope the […]
Categories
Our Choices Set Our Path
Categories
Make Your Emails More Profitable
Email marketing is effective. According to different studies, the ROI ranges from 350-3800%. That ROI is amazing, but it doesn’t even tell the entire picture. Email marketing can make every part of your marketing and sales campaign MORE effective. Email adds to your telemarketing campaign. Email can make a failed direct mail campaign a complete […]
Categories
Email Best Practices
Below are best practices for emails. The best way to determine what works for your company and your list is to test. Consider testing every part of your email (and update based on the data). Subject Lines Personalize – Use the recipient’s name or location Quality – Be descriptive, use teasers, use questions Shorter – […]
Categories
No One Wants Your Newsletter
Categories
Increase Your Productivity!
We are always looking for ways to increase our productivity and get more done. Below are tricks I use to help me stay focused and get more done. Organize Your Day – Plan your day the day before. This will help you focus on your top priorities and will help you get more done. Eat […]