LinkedIn isn’t just another social media platform. LinkedIn is THE business networking platform. via GIPHY If you will ever now or in the future need to get a new job, change careers, get advice from experts, build a business, build a following or do just about anything in the professional world, you should be on and active on LinkedIn. […]
Writing a book in the past was an arduous process. It required not only the writing skills but the ability to get into a major publisher’s office. Often it required you to be referred into the office. Nowadays you can self-publish with no upfront costs. You don’t have to purchase 1,000 copies and hope the […]
Email marketing is effective. According to different studies, the ROI ranges from 350-3800%. That ROI is amazing, but it doesn’t even tell the entire picture. Email marketing can make every part of your marketing and sales campaign MORE effective. Email adds to your telemarketing campaign. Email can make a failed direct mail campaign a complete […]
Below are best practices for emails. The best way to determine what works for your company and your list is to test. Consider testing every part of your email (and update based on the data). Subject Lines Personalize – Use the recipient’s name or location Quality – Be descriptive, use teasers, use questions Shorter – […]
How do you create a winning subject line? The subject line is arguably the BEST way to increase open rate and engagement with your email subscribers. So how do you improve your subject line? Check out these free tools to improve your subject line: SUBJECT LINE GRADERS These are all websites that will grade […]