New iOS update will change email marketing rules
The latest Apple iOS update (#15) that rolled out in September 2021 will include new privacy options that allow users to shield their data—creating a new headache for email marketers who rely on that data to keep their advertising targeted and specific. An estimated 30 to 50 percent of your email list uses an Apple […]
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What is Dynamic Content & Why Do You Need It?
Dynamic content is content that changes depending on the recipient. Most companies and email marketers use the basics like name and/or company. You choose a token to insert their name and/or company in the subject line or in the body of the email. [On a side note: THIS STILL WORKS! Everyone knows we have the […]
Read MoreIs Your Subject Line Any Good?
How do you create a winning subject line? The subject line is arguably the BEST way to increase open rate and engagement with your email subscribers. So how do you improve your subject line? Check out these free tools to improve your subject line: SUBJECT LINE GRADERS These are all websites that will grade […]
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