Attract Your Ideal Client and Create Your Tribe! So who is your ideal client? If you could clone one of your clients (a client that you give a ton of value to, you love working with, and they are very profitable for your business), who are they? What do they look like? Specific question, right? […]
Twitter is one of my favorite applications. Maybe because I love brevity. Maybe it’s because it’s so fast moving. Or maybe it’s because Twitter really is all about interacting with other people. Twitter is a micro-blogging site that allows you to post (or tweet) up to 140 characters. With this limitation, you really have to […]
One of the biggest problems I see with small business owners is the lack of consistency in marketing. And there are many reasons for this including: Lack of time Lack of financial resources Incorrect expectations on timeframe and results Lack of systems Lack of Time – Business owners are often playing many different roles and […]
I hear people all the time tell me they don’t know how effective their marketing is. And they use all types of tactics and strategies to generate clients. But they don’t track closely and they don’t analyze and compare once they have the data. One of the best ways to compare different marketing tactics / […]
One of the biggest problems I see with small business owners is the lack of consistency in marketing. And there are many reasons for this including: Lack of time Lack of financial resources Incorrect expectations on timeframe and results Lack of systems Lack of Time – Business owners are often playing many different roles and […]
Marketing has changed. Traditional marketing still has its place and is still valuable. But social media changed the playing field. Social media allowed smaller, more innovative companies to compete with industry giants with 10x the marketing budget. Social media also gives a voice to the individual like never before. An individual writing a review, showing […]
Networking works. It works in small markets. It works in large markets. But you really have to have your head and heart in the right place. A few tips I follow when networking: 1) Give first Have you ever gone to a networking meeting and been attacked by someone that wants to tell you all […]
This is a great article from Marc Wayshak. He is an avid Crossfit goer and gives some great advice on why their business model works so well. 1. Target only your best clients. Crossfit is not for everyone; it’s for a very specific type of person. Someone interested in moderate exercise for a few hours per […]
This is an excerpt from the ‘Smart Tribes’ book written by Christine Comaford. “How do you live life? As an obligation or as an opportunity? Those who see life as an obligation want the task at hand to be done with as quickly as possible, with little regard to outcome. The people who change the […]
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