Starting a new Marketing Operations role? Your tech stack might look shiny. But, if the data or systems are broken, you’re starting in a hole. Here’s a MOps checklist to run through: Data Health How clean is the database? (Deliverability rates, bounce rates, invalid records) What percentage of the database is actually engaged? How often […]
The Cringe-Worthy Question Ask any Marketing Ops, Sales Ops, or Biz Ops person: “How clean is your data in your database?” This question often triggers a cringe. We all want clean data, and we set up our systems to achieve it. However, bad data is like bacteria—it’s everywhere. In this blog, I will share systems […]
Let’s say you have a fairly new Marketo instance or an instance that doesn’t have everything built out. You’re new. You have limited resources like most Marketing Operations teams. What can you do? You can hire a Marketo consultant. If you have the funds to do it, it’s always a good idea. Consultants can clean […]