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Data Marketing Operations

Start the Year Off Right With Squeaky Clean Data

Most operational problems don’t start with bad strategy. They start with clutter that slowly turns into confusion.

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Data marketing automation Marketo Uncategorized

How to Maintain Data Integrity in Your Marketo Database

The Cringe-Worthy Question Ask any Marketing Ops, Sales Ops, or Biz Ops person: “How clean is your data in your database?” This question often triggers a cringe. We all want clean data, and we set up our systems to achieve it. However, bad data is like bacteria—it’s everywhere. In this blog, I will share systems […]