Categories
Data Marketing Operations

Start the Year Off Right With Squeaky Clean Data

Most operational problems don’t start with bad strategy. They start with clutter that slowly turns into confusion.

Categories
Uncategorized

Key Questions to Ask When You Join as a Marketing Operations Director

Starting a new Marketing Operations role? Your tech stack might look shiny. But, if the data or systems are broken, you’re starting in a hole. Here’s a MOps checklist to run through: Data Health How clean is the database? (Deliverability rates, bounce rates, invalid records) What percentage of the database is actually engaged? How often […]