Holy $#!+ — Soul Cycle NAILS the Customer Experience!
Have you been to Soul Cycle? I recently attended my very first Soul Cycle session. As a marketer, I was floored by the perfect design of the customer experience from beginning to end. How It Started: A friend suggested I come to a Soul Cycle class. She pointed me to the website. The customer experience […]Read More
Looking for marketing automation software? Here are 10 features you need!
Marketing automation is now used in all types and sizes of businesses. Years ago, you could count on one hand the number of tools available. Now, there are hundreds of marketing automation platforms and tools. What you need and what is important to you will drive which platform is the best for you. My 2 […]Read More
Email is a powerful tool. Email is one of the most powerful marketing tools you have. It has the highest return on investment (ROI).We wanted to help you create the best email for your business. Below is our email checklist. From name, from email address, reply to email address – This is important. While not […]Read More
What is Dynamic Content & Why Do You Need It?
Dynamic content is content that changes depending on the recipient. Most companies and email marketers use the basics like name and/or company. You choose a token to insert their name and/or company in the subject line or in the body of the email. [On a side note: THIS STILL WORKS! Everyone knows we have the […]Read More
Ready to Be an Author?
Writing a book in the past was an arduous process. It required not only the writing skills but the ability to get into a major publisher’s office. Often it required you to be referred into the office. Nowadays you can self-publish with no upfront costs. You don’t have to purchase 1,000 copies and hope the […]Read More