Marketing in a world without cookies
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- Oct, 07, 2021
- admin
- Digital Marketing
Apple’s Safari browser and Netscape’s Firefox browser have already abandoned the use of “cookies,” but those browsers represent only a small share of internet users. Now Google has announced that it plans to stop using cookies on its Chrome browser, and doesn’t plan to replace the cookie system with an alternative way to track customers. […]
Read MoreUpdate Statuses in Marketo
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- Sep, 07, 2021
- admin
- marketing automation, Marketo
I was asked recently to show someone how to update statuses in Marketo. First, go to the admin tab. Once you’re in Admin, go to Tags. Click on the plus (+) sign next to Channel. Find the channel. You can make a change to the statuses or add a status. You can also update the […]
Read MoreAre you looking for Marketo tokens?
What are Marketo tokens? A token is a variable that can be used in Marketo smart campaign flow steps, emails, landing pages, snippets, and web campaigns. Download our list of Marketo tokens.
Read MoreWhat is an AB Split Test in Email Marketing?
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- May, 15, 2020
- admin
- Uncategorized
EMAIL MARKETING: Using Web Analytics & Other Analytics to Optimize Your Email Marketing
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- May, 06, 2020
- admin
- Uncategorized
What Are Good Email Marketing Metrics?
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- Apr, 29, 2020
- admin
- Uncategorized
What’s the Difference Between a Cold Email & SPAM?
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- Apr, 21, 2020
- admin
- Uncategorized
Holy Zoomin’ Fun!
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- Apr, 21, 2020
- admin
- Uncategorized
Okay, we’re all at home. We’re all on Zoom calls (or whatever calls you’re on these days). Why not have some fun? Your background sucks! Let’s be honest. Your pile of laundry, unmade bed, disheveled living area is not what you want to put out to the world. You can blur it (which I did […]
Read MoreEMAIL MARKETING: What’s the Difference Between a Hard Bounce & a Soft Bounce?
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- Apr, 17, 2020
- admin
- Uncategorized
What Are Best Practices for Email Subject Lines?
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- Apr, 11, 2020
- admin
- Uncategorized