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marketing automation Marketo

How Do I Find What Campaigns Are Using a Field in Marketo?

Ok, so you are knee-deep in Marketo. And you have a field, and you’re trying to figure out if what programs or campaigns are using it. How do you find out? First…you have to have Admin access! Go to the Admin section. Then you will click on Field Management Once you are in Field Management, […]

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marketing automation Marketo

Marketo Filter Function

Marketo has this crazy cool filter function that allows you to quickly filter for types of programs, campaigns, etc. This can save you time and frustration if you want to search for something and you know the type of program or asset it is. Looking for a list? Click on lists and BAMMM you get […]

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Email marketing

New iOS update will change email marketing rules

The latest Apple iOS update (#15) that rolled out in September 2021 will include new privacy options that allow users to shield their data—creating a new headache for email marketers who rely on that data to keep their advertising targeted and specific. An estimated 30 to 50 percent of your email list uses an Apple […]

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Digital Marketing

Marketing in a world without cookies

Apple’s Safari browser and Netscape’s Firefox browser have already abandoned the use of “cookies,” but those browsers represent only a small share of internet users. Now Google has announced that it plans to stop using cookies on its Chrome browser, and doesn’t plan to replace the cookie system with an alternative way to track customers. […]

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marketing automation Marketo

Update Statuses in Marketo

I was asked recently to show someone how to update statuses in Marketo. First, go to the admin tab. Once you’re in Admin, go to Tags. Click on the plus (+) sign next to Channel. Find the channel. You can make a change to the statuses or add a status. You can also update the […]

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Marketo

Are you looking for Marketo tokens?

What are Marketo tokens? A token is a variable that can be used in Marketo smart campaign flow steps, emails, landing pages, snippets, and web campaigns. Download our list of Marketo tokens.

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Uncategorized

What is an AB Split Test in Email Marketing?

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Uncategorized

EMAIL MARKETING: Using Web Analytics & Other Analytics to Optimize Your Email Marketing

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Uncategorized

What Are Good Email Marketing Metrics?

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Uncategorized

What’s the Difference Between a Cold Email & SPAM?