The latest Apple iOS update (#15) that rolled out in September 2021 will include new privacy options that allow users to shield their data—creating a new headache for email marketers who rely on that data to keep their advertising targeted and specific. An estimated 30 to 50 percent of your email list uses an Apple […]
Apple’s Safari browser and Netscape’s Firefox browser have already abandoned the use of “cookies,” but those browsers represent only a small share of internet users. Now Google has announced that it plans to stop using cookies on its Chrome browser, and doesn’t plan to replace the cookie system with an alternative way to track customers. […]
I was asked recently to show someone how to update statuses in Marketo. First, go to the admin tab. Once you’re in Admin, go to Tags. Click on the plus (+) sign next to Channel. Find the channel. You can make a change to the statuses or add a status. You can also update the […]
What are Marketo tokens? A token is a variable that can be used in Marketo smart campaign flow steps, emails, landing pages, snippets, and web campaigns. Download our list of Marketo tokens.
Okay, we’re all at home. We’re all on Zoom calls (or whatever calls you’re on these days). Why not have some fun? Your background sucks! Let’s be honest. Your pile of laundry, unmade bed, disheveled living area is not what you want to put out to the world. You can blur it (which I did […]
