Do you use email marketing as a serious marketing tool? If you do, you are probably very familiar with CAN-SPAM compliance. A lot of people think they can’t email someone they do not know. But that’s not true. Here are 6 things to keep in mind to stay compliant (and stay away from the SPAM […]
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Hi, I’m Robyn Hatfield. I have a passion for small business. I love business. I love reading, listening, and learning about businesses. I love the passion and the fire you see in people when they talk about their business. I love hearing the ‘this is how our business started’ stories every day. I love taking […]
Marketing is a BEAUTIFUL PUZZLE that we get to put together. And when you are finished, all the pieces need to be included (and actually fit together). Marketing goes hand and hand with sales. And it’s important that businesses take a strategic and tactical look at this process. Below are a few pieces to this […]
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Community Involvement
Business is great. I absolutely love it! And being a good business person it’s very important to me to be involved in my community. I am involved in a few organizations that I have had the privilege of being involved. I Support Local Business (ISLB) ISLB is a non-profit group designed to help promote […]
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Marketing For Small Business
At JustSmallBiz Tampa, I work with small businesses to help them create and implement a marketing plan that gets and keeps profitable clients! Have you ever noticed that a radio ad person tells you radio is the answer? And a print ad person tells you it’s print? And social media specialists, web designers, online marketers, […]
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Make Sure You Listen!
Marketing has changed. Traditional marketing still has it’s place and is still valuable. But social media changed the playing field. Social media allowed smaller, more innovative companies to compete with industry giants with 10x the marketing budget. Social media also gives a voice to the individual like never before. An individual writing a review, showing […]